Client: Estrella Galicia
Estimated time: four weeks
Tools: 3dmax, Photoshop, Illustrator
www:estrellagalicia.es
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The idea was to create an iconic character for the brand summer campaign. We came with the idea to make a simple black and white character inspired in bottle cap of the beer that has a star. The fact that the character had no eyes or mouth made it more intriguing, since the campaign had a month of teaser events with guerilla advertisement. The letter MAPIE represent movement of fiends to invite a beer in spanish.Later through the campaign we designed all the POP material involved in it like iPods case, skateboards, t-shirts etc.
First teaser.
Teaser before and after revealing brand name.
Stroyboard for tv spot closing.
Vinyl Toy Character
Ipod Skin.
Skateboard design.
T-shirt Design.
Bus print Design.
