Bayer Betaferon

Details

Client: Ikovo
Estimated time: Three Months
Tools: 3dmax, AfterEffects, Premiere, Soundbooth
www:

Services Provided

  • Story Concept
  • Character Design
  • StoryBoards
  • 3d Modelling
  • Animation
  • Rigging
  • Postproduction

What client said?

Visit website

The challenge

“To make a full 3d instructional video showing how to use medical self injector in an easy and friendly environment.

Ikovo Communication hired us to do the 3d production of this instructional farmaceutical video for Bayer. They were resposible for the script development, audio recording and general management of the proyect including art direction.

We had to model and design “Maite” a 40 year woman who explains through the video how to use “Betaject” self injector. Due to the long duration of the video and lots of lipsync we had to find a “effective” solution for the project. We used a character rig that interpreted audio files linked to the character phonemes morphs and made the animation process faster, even though we had to make manual fixing in some parts of the speech to make more emphasis.

Video


Animation.

Images

Character Turnaround 3dmax.

Phonems.

Bone Structure.

StoryBoards.

HDRI ilumination.

Kitchen wireframe.